Structogram® Training - Sales & Customer Service

Sales training, Customer Service training


With Structogram® Training, every employee who has direct contact with customers will learn to recognize their strengths and weaknesses as they relate to their own customer interactions.

As well, participants will learn to better understand the individual needs of their customers.

The Triade for successful sales and customer relations

By recognizing how the "three brains" of the customer function, the sales person can adjust his or her proposal as well as the product benefits to fit exactly the customer needs.

The same applies for customer relations: only if you understand precisely what your customer wants will you be able to satisfy him or her.

«The Key to understanding the Customer», the third and newest module of Structogram® Training, addresses precisely what the sales persons always wanted to know and never dared to ask: how and why are buying decisions taken by the customers?


The  sales persons and customer relations agents  learn to apply what they learned in modules 1 «The Key to Self-knowledge» (how do I function) and 2 «The Key to Understanding Others» (how do they function). They will optimize their sales talk as well as their handling of customer relations issues to the individuality of their customers to increase their success.

Employees who can leverage their strengths and be mindful of their weaknesses will

dramatically improve their customer effectiveness and ultimately their results.